Propeller Ad Network: Full Details with Complete Guide

One of the biggest challenges of being a blogger is finding a trustworthy ad network. Most of us are aware of networks like AdSense and Media.net that show quality ads and also pays well over time. However, it takes a lot of hit and trial to find a trustworthy ad network to serve ads on the blog. A reliable ad network is one that serves both the advertisers and publishers equally and takes a commission for the service.

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To ease the pain of hunting for a reliable ad network for your blog, I keep testing new networks to find good ad platforms for bloggers and warn against any scam ad networks at the same time.

This review of Propeller Ads media is part of our ad network review series. This is one of the most popular and fastest-growing ad networks among bloggers who are known for timely payouts.

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How to get started with Propeller Ads: A Beginner’s Guide.

The Propeller Ads interface is easy to use, even for a newbie. However, don’t underestimate its simplicity, for what you get inside the dashboard is powerful enough to help you generate the money you deserve from your blog. Let us look at how to get started with Propeller Ads.


  • Go ahead and register for an account (Tip: Sign up as a publisher)
  • Once you have registered and activated your account, log in to the Propeller Ads dashboard.
  • Click on Site > Add the new site.
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Verify domain ownership.

The next step is to verify the ownership of the domain you have just added. You can do this using either of the two methods listed below.

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Add a verification tag to your website
Upload the verification file to your root folder via FTP
Once the domain ownership is verified, you can start using Propeller Ads right away.

It is important for you to know various kinds of ads on offer so that you can pick the right ad type and make maximum money. In the section below, I have outlined the different ad types and their essential pointers. Take a look.

Campaign Creation.

Create Campaign. Let’s begin. Campaign name. Check! Now, for a pricing model, you finally have something which will require a more thorough explanation. You’ll be able to choose between two models: CPM and SmartCPA. The first one, CPM, is your basic Cost per Mile. Now, SmartCPA, that’s when it gets interesting.

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What’s this other pricing model all about?

It’s basically an algorithm that will automatically optimize your campaign.

The goal? Increasing your number of conversions, obviously!

It supposedly makes use of machine learning to match the offer with users interested in its content.

How does it work? First, Propeller Ads will run a test campaign so as to evaluate your offer’s performance.

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This is where you’ll set a conversion price, which Propeller Ads suggests should be around 70%-80% of your offer’s payout for your first CPA campaigns.

If you wanna receive more traffic, you can always increase your conversion price.

After that testing period – in case your campaign performed well – you’ll be left with an optimized CPA-based campaign, which means you’ll be running it on a CPA performance model and paying only for conversions and not impressions.

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